393347-2014: Belgium-Brussels: Social and online media management services (4 lots)


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Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

European Parliament
rue Wiertz 60
Contact point(s): Directorate-General for Communication
For the attention of: Web Communication Unit
1047 Brussels
E-mail: webcomm@ep.europa.eu

Internet address(es):

General address of the contracting authority: http://www.europarl.europa.eu

Electronic access to information: http://www.europarl.europa.eu/tenders/invitations.htm

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

European institution/agency or international organisation

I.3)Main activity

General public services

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract


II.1.1)Title attributed to the contract by the contracting authority:

Social and online media management services (4 lots).

II.1.2)Type of contract and location of works, place of delivery or of performance

Service category No 7: Computer and related services
NUTS code

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement

II.1.4)Information on framework agreement
Framework agreement with a single operator

Duration of the framework agreement

Duration in years: 1

II.1.5)Short description of the contract or purchase(s)

The purpose of this contract is to provide the European Parliament during 4 years with social and online media management services that cover European Union (EU) Member States and non-EU countries. To this end the European Parliament is looking for 4 services i.e.:

lot 1 — e-mail notification system;

lot 2 — social media monitoring and publishing tool;

lot 3 — curated social media monitoring tool;

lot 4 — digital platform hosting.

II.1.6)Common procurement vocabulary (CPV)

72000000, 64216120, 79570000, 48312000, 72313000, 72314000, 48900000, 72316000, 48800000, 48222000, 48610000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes


This contract is divided into lots: yes
Tenders may be submitted for one or more lots

II.1.9)Information about variants

Variants will be accepted: no

II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

Estimated value excluding VAT:
Range: between 695 000 and 980 000 EUR

II.2.2)Information about options

Options: no

II.2.3)Information about renewals

This contract is subject to renewal: yes
Number of possible renewals: 3
In the case of renewable supplies or service contracts, estimated timeframe for subsequent contracts:
in months: 12 (from the award of the contract)

II.3)Duration of the contract or time limit for completion

Information about lots

Lot No: 1 Lot title: E-mail notification system

1)Short description

As a transnational institution that has gained significant power since the Lisbon Treaty, the EP produces a very high amount of documents every year, most of them being published on the Europarl website on a regular basis. This policy aims at (1) helping various online audiences to keep track of the EP’s activity and (2) increasing the institutional transparency towards the citizens. This process includes the publication of the material on the dedicated website (e.g.: http://www.europarl.europa.eu/). The EP seeks an e-mail notification system allowing its users to freely subscribe to a wide range of topics and/or products at the frequency of their choice. The e-mail deliveries should be fully branded with the EP’s online visual identity.

2)Common procurement vocabulary (CPV)

72000000, 64216120, 79570000

3)Quantity or scope

Estimated value excluding VAT:
Range: between 200 000 and 280 000 EUR

4)Indication about different date for duration of contract or starting/completion

5)Additional information about lots

Lot No: 2 Lot title: Social media monitoring and publishing tool
1)Short description

The EP is continuously looking for an increasingly better understanding of the public debate, among other things to provide feedback on policies and media relations. Additionally, it is important that the EP is able to measure its performance of social media activities and that a clear picture of relevant online stakeholders and multipliers is provided, to make communication efforts more effective.

For this end, the EP seeks a (or a combination of) cost-efficient, Web-based social and online media monitoring and publishing tool(s) (hereafter called ‘tool’) that can be used to track, archive and analyse online and social media posts and conversation in all official EU languages. A specific focus should lay on measuring the various social media accounts run by EP staff. The tool should help in presenting information with attractive and easy-to-understand visuals that accurately guide analysis on the topics identified. It should also serve as a one-stop shop for spreading content on various social media platforms.

2)Common procurement vocabulary (CPV)

72000000, 48312000, 72313000, 72314000

3)Quantity or scope

Estimated value excluding VAT:
Range: between 340 000 and 480 000 EUR

4)Indication about different date for duration of contract or starting/completion

5)Additional information about lots

Lot No: 3 Lot title: Curated social media monitoring tool
1)Short description

In addition to the monitoring tool as outlined in lot 2, the EP is requesting additional services to better identify and discover relevant content within the realm of European Union politics. Therefore the EP is looking for a ‘curated social media monitoring tool’ which does not specifically track mentions of EP accounts, hash tags or pre-set searches, but rather monitors what are the trending topics among important key profiles.

2)Common procurement vocabulary (CPV)

72000000, 72313000, 72314000, 72316000

3)Quantity or scope

Estimated value excluding VAT:
Range: between 70 000 and 100 000 EUR

4)Indication about different date for duration of contract or starting/completion

5)Additional information about lots

Lot No: 4 Lot title: Digital platform hosting
1)Short description

To ensure the quality of services provided to the EP’s public, the EP has a need to maintain and increase capacity in its external online hosting infrastructure, to ensure it is able to cope with the growing needs of the EP and its future developments. Currently, these developments include applications on the social media pages of the EP, such as the MEP tab and the EP Information Offices (EPIOs) tab on the EP’s Facebook page, as well as other applications with a specific nature.

2)Common procurement vocabulary (CPV)

72000000, 48800000, 48222000, 48610000, 48900000

3)Quantity or scope

Estimated value excluding VAT:
Range: between 85 000 and 120 000 EUR

4)Indication about different date for duration of contract or starting/completion

5)Additional information about lots

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract

III.1.1)Deposits and guarantees required:


III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

See Article I.4 of the draft framework contract.

III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no

III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: As proof of their status and legal capacity, the tenderer must append to their tenders a copy of their articles of association or an equivalent document enabling the European Parliament to determine their form and legal capacity to perform the contract. Should the proof submitted not be sufficient for that purpose, the European Parliament may demand other proof during the tender assessment process. Where no such proof is submitted, the European Parliament reserves the right to deem the tender inadmissible.

III.2.2)Economic and financial ability

Minimum level(s) of standards possibly required: In respect of the contract which is the subject of this invitation to tender, the European Parliament furthermore requires tenderers to have a minimum financial and economic capacity, which will be assessed on the basis of the following information:
Minimum annual turnover of:
— 250 000 EUR for lot 1,
— 500 000 EUR for lot 2,
— 75 000 EUR for lot 3,
— 100 000 EUR for lot 4.
In the case of a combined offer comprising multiple lots, the tenderer will be required to have a minimum annual turnover which equals the sum of the minimum annual turnover for all lots for which the offer is presented.

III.2.3)Technical capacity

Minimum level(s) of standards possibly required:

In respect of the contract which is the subject of this invitation to tender the European Parliament requires tenderers to have the following technical and professional capacity:

— at least 3 years’ experience in services/deliveries similar to those required by the lots concerned,

— a staff of at least 3 experts having at least 3 years’ proven experience in the fields of activity related to the lots concerned.

III.2.4)Information about reserved contracts

III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: yes

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure


IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

IV.1.3)Reduction of the number of operators during the negotiation or dialogue

IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no

IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:


IV.3.2)Previous publication(s) concerning the same contract


IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

12.1.2015 – 17:00

IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

Any EU official language

IV.3.7)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 6 (from the date stated for receipt of tender)

IV.3.8)Conditions for opening of tenders
Date: 15.1.2015 – 15:00


Montoyer Building, Office MOY 01T076.

Persons authorised to be present at the opening of tenders: yes

Additional information about authorised persons and opening procedure: Tenderers wishing to attend the opening of the tenders are asked to notify the department responsible for managing this procurement procedure, no later than 2 working days before the tender opening date by e-mail at webcomm@ep.europa.eu

Only 1 representative may attend. Tenderers failing to give notification will automatically be refused access to the opening. The name of the person attending the opening of the tenders must be given in the notification.

Section VI: Complementary information

VI.1)Information about recurrence

VI.2)Information about European Union funds

VI.3)Additional information

VI.4)Procedures for appeal

VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals

Precise information on deadline(s) for lodging appeals: Details may be obtained from the General Court of the Court of Justice of the European Union (e-mail: generalcourt.registry@curia.europa.eu).

VI.4.3)Service from which information about the lodging of appeals may be obtained
VI.5)Date of dispatch of this notice:



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