128858-2014: Ireland-Dublin: Provision of multimedia services — promotion and design


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Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Eurofound — European Foundation for the Improvement of Living and Working Conditions
Wyattville Road, Loughlinstown
For the attention of: Gabriella Gyori
Dublin 18
Telephone: +353 12043100
E-mail: ggy@eurofound.europa.eu
Fax: +353 12826456

Internet address(es):

General address of the contracting authority: http://www.eurofound.europa.eu

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

European institution/agency or international organisation

I.3)Main activity

Other: Social policy.

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract


II.1.1)Title attributed to the contract by the contracting authority:

Provision of multimedia services — promotion and design.

II.1.2)Type of contract and location of works, place of delivery or of performance
Service category No 27: Other services
Main site or location of works, place of delivery or of performance: Contractor’s premises with meetings at designated and agreed location.

NUTS code IE021

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement

II.1.4)Information on framework agreement
Framework agreement with a single operator

Duration of the framework agreement

Duration in months: 48

Estimated total value of purchases for the entire duration of the framework agreement

Estimated value excluding VAT: 400 000 EUR

II.1.5)Short description of the contract or purchase(s)

More specifically, Eurofound hopes to achieve the following objectives:

— draw more attention to its most pertinent research output borne out of its work programmes, especially its flagship products, relevant policy pointers and events, in a coordinated, comprehensive, and appealing manner,

— highlight Eurofound’s ability to provide sound socio-economic research data, accessible findings and policy pointers, building on its ambition to be a leading information source on comparative information for social policymakers in Europe,

— facilitate access and use of its information, provide the right information to the right audience at the right time, and engage with its target audiences,

— reach new target audiences, in particular at EU Member State or national level, attracted to Eurofound’s work by its new use of multimedia in parallel with its publication and events programs, among them superusers, influential bloggers and commentators in the socio-economic field.

II.1.6)Common procurement vocabulary (CPV)

79342200, 79342000, 79413000, 64216200, 64212300

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no


This contract is divided into lots: no

II.1.9)Information about variants

Variants will be accepted: no

II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

The requirements detailed below constitute the deliverables:

1. advice: provide annual plans for up to 4 promotional and awareness raising information campaigns, with use of appropriate marketing channels and multimedia output for optimal target audience engagement, in an effort to further develop Eurofound’s promotional approach to its overall communication strategy. Also, provide a biannual review of scope of work under this contract, matching and realigning project objectives with technological and market development to date;

2. design: provide and update overall design concept for Eurofound, as well as for promotional campaigns, which include both digital and printed output, and relevant use of multimedia material. Ensure that materials are appropriate and usable across all channels, from print to online to social media;

3. multimedia: produce relevant multimedia outputs that facilitate access to Eurofound’s research findings and data, segmented by different target audiences and their needs, and different communication channels;

4. marketing: provide assistance implementing and carrying out Eurofound’s promotional plans and targeting relevant audiences working in close collaboration with its research experts and communication team;

5. analytics: provide quantitative and qualitative EU and national level usage statistics on agreed indicators, as well as target audience analysis, in an effort to measure impact and return on investment.

Estimated value excluding VAT: 400 000 EUR

II.2.2)Information about options

Options: no

II.2.3)Information about renewals

This contract is subject to renewal: no

II.3)Duration of the contract or time limit for completion

Duration in months: 48 (from the award of the contract)

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract

III.1.1)Deposits and guarantees required:

Not applicable.

III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

Please refer to part D of the draft framework contract as provided in the tender specifications.

III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

Please refer to part B of the terms of reference as provided in the tender specifications.

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no

III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: Please refer to part B of the terms of reference as provided in the tender specifications.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: Please refer to part B of the terms of reference as provided in the tender specifications.

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:

Please refer to part B of the terms of reference as provided in the tender specifications.

III.2.4)Information about reserved contracts

III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: yes

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure


IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

IV.1.3)Reduction of the number of operators during the negotiation or dialogue

IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated below

1. A. Quality of the methodology approach proposed for the provision of all deliverables required including contract management quality control measures. Weighting 20

2. B. Quality of the multimedia samples of deliverables provided. Weighting 30

3. C. Quality of the methodology approach proposed to reach and identify relevant target audiences, engage and provide indicator impact statistics and analysis. Weighting 30

4. D. Balance and relevance of skills mix of the proposed team. Weighting 20

IV.2.2)Information about electronic auction

An electronic auction will be used: no

IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:


IV.3.2)Previous publication(s) concerning the same contract
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 5.5.2014 – 12:00
Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

12.5.2014 – 17:00

IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

Any EU official language

IV.3.7)Minimum time frame during which the tenderer must maintain the tender

in days: 150 (from the date stated for receipt of tender)

IV.3.8)Conditions for opening of tenders
Date: 22.5.2014 – 11:00


Tenders will be opened at the offices of Eurofound, I&C Room.

Persons authorised to be present at the opening of tenders: yes
Additional information about authorised persons and opening procedure: 1 person representing the tenderer may be present at the opening; participation will be restricted to an observer role. Please advise Gabriella Gyori in advance if you intend to be present at the opening of tenders.

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no

VI.3)Additional information

VI.4)Procedures for appeal

VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals

Precise information on deadline(s) for lodging appeals: Within 2 months of the notification to the plaintiff, or, in absence thereof, of the day on which it came to the knowledge. A complaint to the European Ombudsman does not have as an effect either to suspend this period or to open a new period for lodging appeals.

VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:



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