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Section I: Contracting authority
European Central Bank
Contact point(s): Central Procurement Office
For the attention of: Javier Insa
Telephone: +49 6913440
Fax: +49 6913447110
General address of the contracting authority: http://www.ecb.europa.eu
Electronic access to information: http://www.ecb.europa.eu/ecb/jobsproc/tenders/html/index.en.html
Further information can be obtained from: The above mentioned contact point(s)
Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)
Tenders or requests to participate must be sent to: The above mentioned contact point(s)
European institution/agency or international organisation
Economic and financial affairs
The contracting authority is purchasing on behalf of other contracting authorities: no
Section II: Object of the contract
Provision of advertising services related to recruitment.
Service category No 13: Advertising services
Main site or location of works, place of delivery or of performance: Frankfurt-on-Main.
NUTS code DE712
The notice involves the establishment of a framework agreement
Duration of the framework agreement
Duration in years: 3
The European Central Bank is looking for a provider for the provision of services related to the advertising of job vacancy notices in (i) the international press; (ii) Internet job portal sites; and (iii) in LinkedIn.
All tasks that are instrumental to or connected with the provision of these services (preparation and layout of the advertisement in formats required by the selected source, the purchase at favourable conditions and the booking of space for such advertisements in such source) as well as any auxiliary services, shall also become part of the scope.
The contract is covered by the Government Procurement Agreement (GPA): no
This contract is divided into lots: no
Variants will be accepted: no
II.2)Quantity or scope of the contract
The tasks to be performed under the contract include:
advertising recruitment campaigns in the national and international press/Internet job portals and LinkedIn and demonstrating a thorough knowledge of recruitment markets (including legal and language requirements — e.g. in certain EU Member States, the advertisement cannot be advertised solely in English but must also be advertised in the language of that Member State);
manage all tasks linked to the technical preparation of advertisements to be published, in particular adaptation of the vacancy notice to the newspaper or online format required by the selected press/LinkedIn;
reserve space for advertisements in national and international press/Internet job portals and LinkedIn, and negotiate the best possible prices and shortest times for publication; negotiate special discounts for large campaigns and negotiate space to give maximum exposure to the ECB in high-profile media;
support and advise the ECB in further developing the layout of advertisements in line with the ECB’s corporate design as appropriate, taking into account the ECB’s recruitment objectives;
ensure that the advertisements fulfil the legal restrictions relating to press and Internet publications in all EU Member States;
undertake market research and provide statistics on the various media i.e. readership breakdown in order to be able to give guidance on the press or other media to be targeted for a specific position;
provide feedback to the ECB regarding, in particular, the progression of recruitment campaigns and statistics, and give guidance on effective placement of advertisements (including job portals) in the European national markets. In particular, provide assistance to the ECB on recruitment events (job fairs, virtual job fairs and campus recruitment fairs);
assist the ECB with the design and organisation of ECB stands at recruitment fairs;
assist the ECB in social branding activities;
provide general consultancy activities in related fields.
This contract is subject to renewal: yes
Number of possible renewals: 1
Starting 1.2.2016. Completion 31.1.2019
Section III: Legal, economic, financial and technical information
III.1)Conditions relating to the contract
No deposit required.
Payment arrangements in line with the terms and conditions of the contract. Please see details in the tender documentation to be requested from the contact point indicated in Sections I.1 and VI.3.
The establishment of a temporary grouping of companies is allowed under the conditions laid down in the invitation to tender. Temporary groupings do not need to have a specific legal form but will be jointly and severally liable for all obligations under the contract. Please see the details in the application/tender documentation to be requested from the contact point indicated in Sections I.1 and VI.3.
The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
Information and formalities necessary for evaluating if the requirements are met: Please see the details in the application/tender documentation to be requested from the contact point indicated in Sections I.1 and VI.3.
Information and formalities necessary for evaluating if the requirements are met: Candidates shall complete the application form (Annex 1 to the call for applications).
Minimum level(s) of standards possibly required: The candidates’ economic and financial capacity will be assessed on the basis of their financial situation (turnover and profit and loss). As a minimum, candidates shall have had, in the last 3 financial years, an annual net turnover of at least 450 000 EUR. In the case of a temporary grouping, one of the members shall have achieved on its own 60 % of the above amount.
Information and formalities necessary for evaluating if the requirements are met:
Candidates shall complete the application form (Annex 1 to the call for applications).
Minimum level(s) of standards possibly required:
The candidates’ technical capacity will be assessed on the basis of their experience. As a minimum, candidates shall have had at least 1 similar contract performed during the last 3 financial years, which is comparable in terms of scope, size and complexity with the contract tendered by the ECB.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: yes
Section IV: Procedure
IV.1)Type of procedure
Envisaged number of operators: 5
Objective criteria for choosing the limited number of candidates: Among the candidates meeting the minimum requirements set out in Section III.2, the ECB shall select those which best meet the following selection criterion: the candidate’s general experience and expertise, assessed on the basis of the candidate’s past experience and its reference contracts which are comparable in terms of scope, size and complexity with the contract tendered by the ECB.
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
An electronic auction will be used: no
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders
Section VI: Complementary information
This is a recurrent procurement: no
The contract is related to a project and/or programme financed by European Union funds: no
Internet address: https://www.ecb.europa.eu/secure/procurement/
User name: 000371/DG/H/2015
After you have registered, an e-mail will be sent to you with a new user name and password. The Internet address will remain the same. Please use the new user name and password to download the application/tender documentation.
However, your mere registration and downloading the documentation does not constitute an application/tender. You must submit your application/tender in hard copy version to the ECB, on time, in the format requested and including the content as further instructed in the application/tender documentation.
Should you experience any problems in accessing the Internet platform for registration and/or downloading the application/tender documentation please do not hesitate to contact the ECB under the following e-mail address: firstname.lastname@example.org quoting the procurement number and problem experienced.
The ECB shall endeavour to answer all queries concerning access as quickly as possible but cannot guarantee a minimum response time. The ECB shall not be bound to reply to queries received less than 7 calendar days before the time limit for the submission of tenders.
The tender procedure shall be open on equal terms to all natural or legal persons resident or located in the European Union and to all natural and legal persons resident or located in a country which has ratified the World Trade Organisation Agreement on Government Procurement or has concluded with the European Union a bilateral agreement on procurement under the conditions laid down in the said agreements.
The tender procedure is conducted in accordance with Decision of the European Central Bank of 3.7.2007 laying down the Rules on Procurement (ECB/2007/5) (as amended), available on the ECB website at http://www.ecb.europa.eu (please look for the link ‘for suppliers’).
During the tender procedure tenderers shall not contact any other ECB staff members or organisations/persons working for the ECB with regard to this tender procedure than the person indicated in Section I.1). Tenderers shall also not contact potential competitors unless they intend to form a temporary grouping with them or to involve them as subcontractors. Any violation of this communication rule may lead to the exclusion of the tenderer in question.
VI.4)Procedures for appeal
Procurement Review Body of the European Central Bank, c/o Legal Advice Team
Telephone: +49 6913440
Internet address: http://www.ecb.europa.eu
Fax: +49 6913446886
Body responsible for mediation procedures
1 avenue du Président Robert Schuman
Precise information on deadline(s) for lodging appeals: 15 days from the receipt of the information specified in Article 28(3) of Decision of the European Central Bank of 3.7.2007 laying down the Rules on Procurement (ECB/2007/5) or, if no information is requested, 15 days from the receipt of the notification to unsuccessful tenderers. Further requirements are outlined in Article 33 of this Decision. A complaint to the European Ombudsman does not affect the deadline for lodging appeals.
Central Procurement Office
Telephone: +49 6913440
Please contact us on this specific tender using this form.